The Shanghai Motor Show, which attracted some 750,000 visitors, saw the unveiling of the Aston Martin centenary editions
Aston Martin launched the luxury four-door Rapide S in China at the 15th Shanghai International Auto Show in April, which attracted more than 750,000 visitors. The brand revealed its best ever model range at Shanghai, including a Centenary Edition Rapide S and a personalised “Q by Aston Martin” Rapide S, the Vanquish (the ultimate GT), new DB9 and the V8 Vantage, celebrating a century of motoring achievement. The classic DB5 from Skyfall was also on show, reflecting the company’s glorious history.
Centenary Edition Aston Martin models are identified inside by their unique, luxurious features. These include deep soft leather—previously featured only in the One-77 supercar—with contrasting silver stitching and a special silver thread embroidery of the Aston Martin wings in the seats, and solid sterling silver sill plaques individually numbered with an Aston Martin hallmark.
The “Q by Aston Martin” bespoke service, which allows customers to enhance and personalise their cars with meticulous attention to detail, was displayed to a Chinese audience for the first time, making it possible to commission the design and manufacture of a unique car.
Thanks to Aston Martin New Zealand, golfer Mike Hendry, winner of the 2013 NZPGA at The Hills International Golf Course in Queenstown, enjoyed use of the V12 Vanquish, DB9 and V8 Vantage during the tournament at the end of February. Forty VIP customers also enjoyed hospitality at the event.
A Vanquish launch event and VIP preview took place at the NOU Gallery, Taipei City, followed by another at the JinRay Art Museum, Taichung City, at the end of March. The venues were chosen in line with Vanquish’s stylish and minimalist characteristics, while enhancing the key concept of fusing art and technology. To create the atmosphere of an exclusive private view, VIPs were invited to view the Vanquish individually.
Aston Martin owners were invited to the Barbagallo Raceway in Perth, Western Australia, in February where they could test the full capabilities of their vehicles. Private tuition from V8 supercar driver Mark McNally was offered to clients and a race-car simulator was set up by the Keneric Group so clients who had not driven on the track before could familiarise themselves. Full hospitality was provided for the guests throughout the day.
To celebrate Harrisons of Edinburgh’s 150th anniversary, a British Premium Brands Night was held at the Tsunamachi Mitsui Club, Toyko, in April. Aston Martin joined the event as a representative British car brand, alongside other leaders in their field, including Backes and Strauss, Henry Poole, Fox Umbrellas and the London perfume house Penhaligon’s. Also present was the British Ambassador to Japan, Tim Hitchens. Aston Martin displayed the Vanquish, DB9 and a DB5 (pictured above), fully restored at Works Service, by kind permission of the owner, Yuki Hayashi, a sponsor of Aston Martin racing with Immun’âge.
The Rapide S was launched at the new Capitol Hotel Tokyu in Tokyo in April with 250 VIP guests invited to view Aston Martin’s newest car. A popular Japanese-based British DJ played music from the UK and created a great atmosphere for the car’s unveiling. Aston Martin partners Jaeger-LeCoultre, Bang & Olufsen, John Lobb, Hackett and Silver Cross all celebrated the launch with promotional displays at the hotel.
As part of Aston Martin’s 100th anniversary celebrations, a Centenary run was held at the Sodegaura Forest Raceway in Chiba, Japan, in March. A Vanquish, V8 Vantage, Rapide, Cygnet and two DB9s featured as part of the “Tipo Over Rev Meeting”. Nürburgring 24-hour race winner Shinichi Katsura led the Centenary parade in a Vanquish, watched by 1,500 guests.
Aston Martin Kuala Lumpur held a fashion show in conjunction with Aston Martin Racing partner, clothing retailer Hackett, which has recently opened its first store in Kuala Lumpur. The event, in March, was organised in conjunction with the Formula One week held in one of the most exclusive shopping centres in Kuala Lumpur to coincide with the Malaysian Grand Prix, which took place that week. Aston Martin displayed three models at the fashion show—the Vanquish, DB9 and the Vantage S Roadster. Around 90 guests and high-net-worth individuals attended the function with a number of prospective buyers among them.
A special event to create a buzz about the new DB9 Aston Martin was presented at the Daikanyama T-Site gallery in Tokyo in May. A selection of local lifestyle and motoring media were invited to promote the car among potential customers across the city. A nightclub, “Club NEW DB9”, supported by Hackett London, Vulcanize London and 20th Century Fox, welcomed guests at the venue while the timeless and elegant new DB9 was complemented by a selection of vintage wines and fashionable clothing displays. Dance and house music were played by a British DJ as several British Royal Warrant wines were served by Berry Bros. & Rudd. Fox set up a 007 Skyfall booth to mark the April release of the James Bond film on DVD and Blu-ray, while Aston Martin partners Vulcanize, Hackett and Globe-Trotter decorated the club with promotional displays, showcasing their various high-end goods and technologies.
Ahead of the Nürburgring 24 Hours a cavalcade of more than 100 Aston Martin sports cars took to the infamous road circuit for a celebratory parade lap.
The Bonhams auction at Aston Martin Works in Newport Pagnell set a new world auction record for an Aston Martin in the marque’s centenary year.
Lionel Richie, the chart-topping American singer-songwriter, musician, record producer and actor, was a guest of Aston Martin during the Julius Baer Beach Polo Cup in Dubai.
The new Vanquish was the star attraction at the 10th edition of The Luxury Review, held in New York in April.
Aston Martin Racing’s 2013 FIA World Endurance Championship (WEC) programme got off to a flying start in April with a double victory in the GT class at the Six Hours of Silverstone.